The build
Five steps, start to live.
A clear scope, a site built out of how you actually work, and a live walkthrough before the final payment or the launch. Same steps every time, so the work is easy to check at every point.
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01
The walk-through
Fifteen minutes on a call, and it is mostly questions.
What you sell, what you want more of, what a good job looks like on your books, and what the last five customers asked before they booked. That conversation is the material the site gets built out of. If a new site is not what you need, you get told that on the call.
- Takes
- 15 minutes, on a video call
- You bring
- How you work. No prep, no files
- You leave with
- A written scope, whether or not you buy
- Costs
- Nothing
- The scope is written down before any work starts
- The price is published, so nothing arrives later
- A few real sites on the screen while we talk, not a sales deck
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02
One thing that catches the lead
Every build gets one main action, chosen for what your customers actually need to do.
For a business where people want to know the cost first, that is the Instant Estimator, loaded with your real pricing so the range means something. For a crew that books site visits it is booking a time on your calendar. For work that has to be seen before it is priced it is a short quote request with photos. One action, picked on the call, built to get a name and a number before they close the tab.
- Takes
- Part of the same call
- You bring
- How people book or ask you for work now
- You leave with
- One main action, running on your figures
- Costs
- Included in the build
- Chosen for your business, not bolted on because it demos well
- Name and number captured before anything else happens
- You hear about it while they are still on the page
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03
Your method on the page
People are not comparing businesses. They are comparing confidence.
How you actually do the work, step by step, and why you do it in that order. Written from how you described it on the call, in your words. For a deck builder that is footings, framing and sequence; for a remodeler it is what happens to the house while the work is going on. This is the part of the site that answers the question three cheaper quotes cannot, and it is why a site built from a template never quite works.
- Takes
- Written during the build
- You bring
- Photos of your work or your place
- You leave with
- A method section in your own voice
- Costs
- Included in the build
- Specific and technical where being specific earns the call
- No invented certifications, awards, or years in business
- Paired with real photographs of work you actually did
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04
The launch gate
Nothing goes live because it looks finished.
Every build runs a written pre-launch checklist and a live walkthrough before the final invoice exists. Load speed measured on the real build, mobile behaviour checked on real devices, every form submitted and confirmed as received, schema validating, no broken links. Sign-off happens out loud, on a call.
- Takes
- One call, before launch
- You bring
- Thirty minutes and your questions
- You leave with
- A site you have signed off on
- Costs
- Second half of the build price
- Core Web Vitals measured on the real build, not assumed
- Every form submitted and confirmed as received
- Two weeks of launch support after go-live
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05
After it is live
The site stays yours. The upkeep is optional.
The domain is registered in your name and the site is yours once the build invoices are paid. The Care Plan at $197 a month covers hosting, SSL, backups, security monitoring, a monthly check of what AI search says about you, your client dashboard, and one small edit a month. Cancel it with thirty days’ notice and the site goes with you.
- Takes
- Nothing from you
- You bring
- Edits, when you have them
- You leave with
- A site you own outright
- Costs
- $197/month, optional
- You are the registrant and owner of the domain
- One tightly scoped small edit per month included
- Cancel with thirty days’ written notice
Why it is written down
A gate you can skip is not a gate.
The pre-launch checklist is a document, and it gets run every time. Speed measured on the real build, every form submitted and confirmed as received, mobile behaviour checked on real devices, schema validating, no broken links.
Sign-off happens out loud on a call before the final invoice exists. That is the part most builds skip, and it decides whether the site works on day one or on day thirty.
Start at step one.
Fifteen minutes on a call. You leave with a written scope whether or not you buy anything.